Customer Advocacy: The Biggest Shifts Happening in Marketing Strategy

As we start our marketing prepare for the brand-new year, entering what to me feels a bit like an unidentified void, it’’ s hard to make any sort of forecasts. Provided all that we discovered in 2020, it’’…

Measuring Your Success During the Season of Selling

Before you even begin reading this, take a moment to pat yourself on the back. Black Friday. Cyber Monday. Boxing Day. You managed to make it through the busiest online shopping year to date. Well done. Now it’s…

TBWA promotes Moderna vaccine, Sean ‘Diddy’ Combs hires Droga: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters. TBWA…

TikTok is Ad Age Marketer of the Year, and Amazon is now world’s largest advertiser: Monday Wake-Up Call

Welcome to Advertisement Age’’ s Wake-Up Call, our everyday roundup of marketing, marketing, media and digital news. If you’re reading this online or in a forwarded e-mail, here’s the link to register for our Wake-Up Call newsletters. TikTok…

Get Consistent Website Traffic With Evergreen Content

Creating fantastic material takes a great deal of time, so getting the most out of each and every single piece is very important. On average, we invest in between 12 and 20 hours developing, publishing and promoting each…

AD AGE AGENCY REPORT 2020: RANKINGS AND ANALYSIS

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad…