FLoC: Google’s Plan to Kill Off Third-Party Cookies

Third-party cookies are the brand-new Flash. Safari and Firefox have actually currently begun to wean marketers from them. Now, unwillingly, Google is, too. Google strategies to end Chrome’’ s assistance of third-party cookies by 2022, and they developed…

The Challenges Programmatic Advertising Faces in the New ‘Cookieless’ Reality

Love them or hate them, third-party cookies are going away. Google plans to phase them out over the next two years, while Firefox and Safari have already begun to block them. Since third-party cookies are out, it requires…