How to Run an SEO A/B Test

Ever wonder if changing a title tag would have a positive or negative impact on your organic search visibility? Have you wondered about changing the meta-description and the impact on click-through rates? Using A/B testing we can confirm…

Search Intent and the SERPs: How to Leverage the Search Results to Create a Better Strategy

Understanding the intent of people searching for your products and services online is critical to creating an SEO strategy that will drive results. In this video, I’ll share how you can use the search results to understand user…

WordLift Review: How to Leverage AI to Improve Your SEO

Semantic Search has forever shifted how SEO should be approached. Today’s SEO’s need to optimize their pages so that machines can grasp the meaning in the same way their readers can. While this sounds overwhelming, there are some…