How to Run an SEO A/B Test

Ever wonder if changing a title tag would have a positive or negative impact on your organic search visibility? Have you wondered about changing the meta-description and the impact on click-through rates? Using A/B testing we can confirm…

Search Intent and the SERPs: How to Leverage the Search Results to Create a Better Strategy

Understanding the intent of people searching for your products and services online is critical to creating an SEO strategy that will drive results. In this video, I’ll share how you can use the search results to understand user…

WordLift Review: How to Leverage AI to Improve Your SEO

Semantic Search has forever shifted how SEO should be approached. Today’s SEO’s need to optimize their pages so that machines can grasp the meaning in the same way their readers can. While this sounds overwhelming, there are some…

What is Semantic SEO: How Search Has Changed and What You Can Do About It

Semantic search released in 2013 with the release of Google’s Hummingbird. Ever since, Google’s online search engine has actually ended up being more intricate at a quick rank. The combination of ML, with RankBrain, and NLP, with B.E.R.T….

Marketing Funnel or Flywheel?

Many inbound marketers are abandoning the marketing funnel proclaiming “the funnel is dead.” But is this true? Is the marketing funnel dead? Should we now focus solely on “The Flywheel?” In this video, I’ll walk through you through…

Choosing the Right LocalBusiness Schema Type

When adding LocalBusiness Schema to your website with JSON-LD, it’s important to choose the correct type. Did you know there are 30 LocalBusiness subtypes to choose from? Did you know more than half of the subtypes have additional…

A Marketer’s Guide to Launching a Facebook Live Campaign

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy…