Retailers Plan to Increase Investments in Shopper Purchase Data This Year

The excellent shift in customer habits, induced by the pandemic, has actually left lots of brand names questioning what the brand-new regular will appear like post-pandemic. Simply a couple of months into Covid-19, we saw customers gathering to…

Quick Guide to MarTech & Digital Analytics Platforms

Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the ability to cut costs, increase sales, and shrink the amount of labor typically required to keep track of…

What is the Voice of the Customer (VOC)?

When brand names listen to and act upon the voice of the consumer (typically described as merely ““ VoC ”-RRB-, it can entirely change the method their service runs. When you listen to your clients, you can make…

Watch live Feb. 25 at 1:30 p.m. EST: How to close the gaps and win at customer data management

See the live broadcast here on February 25 at 1:30 p.m. Eastern—– and sign up with the discussion on Facebook , Periscope , LinkedIn , Twitch and Twitter . To RSVP, click on this link . The personal…

FLoC: Google’s Plan to Kill Off Third-Party Cookies

Third-party cookies are the brand-new Flash. Safari and Firefox have actually currently begun to wean marketers from them. Now, unwillingly, Google is, too. Google strategies to end Chrome’’ s assistance of third-party cookies by 2022, and they developed…

AB InBev taps Epsilon and Publicis has a new thing: Friday Wake-Up Call

Welcome to Advertisement Age’’ s Wake-Up Call, our day-to-day roundup of marketing, marketing, media and digital news. If you read this online or in a forwarded e-mail, here’s the link to register for our Wake-Up Call newsletters. This…

Top 5 Data Trends Powering Digital Marketing Growth in 2021

Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from McKinsey have…

How Social Data Can Help You Develop Buyer Personas

I speak daily with item, marketing, and sales experts about the effect that social networks can have on establishing purchaser personalities, releasing an item, constructing a brand name, and even on people standing in their particular market. Over…

Measuring Your Success During the Season of Selling

Before you even begin reading this, take a moment to pat yourself on the back. Black Friday. Cyber Monday. Boxing Day. You managed to make it through the busiest online shopping year to date. Well done. Now it’s…

Best VPN Services

The pandemic has changed work permanently. Before COVID-19, only 9.8 million (out of 140 civilian workers in the U.S.) worked remotely. Today, almost 70 million people are working remotely.  Are you working remotely? If you are, there’s a…