How to Write a Killer Company One-Pager (With Examples)

If somebody asked you what your organization does, would you have the ability to explain it properly in a succinct, engaging way?

Better yet: would your description motivate a possible client to wish to find out more about what you need to provide?

Even even more, expect several individuals desired that description in composing—– sales staff member, prospective consumers, existing consumers who wish to refer you?

 marketing one-sheet summarizes your business

That circumstance is an issue for great deals of companies. Who you are, what you supply, why you’re so remarkable—– it’s all right away and perfefctly clear in your head, however how do you develop that picture in another person’s head? There is an option. I’’ m speaking about the reliable marketing one-pager (aka a one-sheet or offer sheet). In this post, I’m going to cover

.What a one-pager is (and what it is not), and why it is necessary for marketing.When composing a one-sheet (with copy recommendations), the core components you require.Genuine examples of marketing one-pagers to assist you get some motivation and envision.

I’ll likewise supply some tools and resources that can assist you bring a terrific one-pager to life for your service. Let’s get begun.

.What is a marketing one-pager?

As you might have deduced, it’’ s a single page that distills down what your business does and for whom.( It can likewise be a single page about what a service or product provides for particular target audience.)

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Think of the one-sheet as what ’ s typically called an elevator speech or pitch . The name recommends that your marketing message need to be provided in the time period of an elevator flight. Its basic function is to interest the listener enough to wish to hear the whole worth proposal in the future.

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Its basic function is to captivate the listener enough to wish to hear the whole proposal in the future.

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The visible distinction with a marketing one-sheet is that it’s in composed format and is portable: it can be emailed, shared on social networks, downloaded, printed out and sent by mail, etc.

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 marketing one-pager example

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One-pager example source

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So while your homepage may have a great deal of the core info about your service, it’s developed to send out visitors out to its other pages, where they can get a holistic view of your company. With a one-pager, you provide a complete picture of your organization in, well, one page.

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An efficient marketing one-pager rapidly orients the reader to the worth of your organization , whether the reader is a client, financier, prospective partner, and so on. Its overarching advantage is that it supplies the clear, succinct, benefits-driven interaction that individuals want when learning more about a service.

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The overarching advantage of a one-sheeter: It requires clear, succinct, benefits-driven interaction.

. Do I require a marketing one pager?

Aside from the circumstance above, the one-pager is ending up being a need in business ’ and people ’ marketing toolkits. Succinct material is # 4 in Marketing Insider Group’s list of 12 material marketing patterns now and for the foreseeable future

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So, the one-sheet, when the important things business stacked on waiting space tables and the go-to “ leave ” of sales associates on in person check outs, is returning into style. Since of its brevity, and it ’ s doing so specifically. It has concrete marketing worth: It’narrows your possibility ’ s focus( amidst all the interruptions of today ), which boosts your engagement possibilities.

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 marketing one-pager brevity

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So the response to the above concern? Yes, you require a marketing one-pager, to:

.Supply a clear picture of your service in a content-saturated and loud world.Line up with existing customer habits and attention periods. Inrease the possibilities of more engagement by potential customers . Communicate your compay’s worth. How to construct your marketing one-pager.

When assembling your one-sheet, be selective about what you consist of. The design and style are vital. The one-sheeter needs to be aesthetically attractive and welcoming to check out– without making it appear like a great deal of work to survive. Eventually,—your reader needs to understand it rapidly and take in the product in a beneficial method. The secret here, and as holds true with any copywriting , you desire the reader to do something about it.

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Below I will offer the important aspects your one-pager must have (note: numerous real-world examples follow listed below ). The pieces follow the normal top, middle, and bottom circulation for composed product. (For more copywriting aid, these solutions may be of interest to you).

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Are there exceptions to the design and components? Naturally! This is marketing, and grey locations are plentiful. These components need to usuallyoutweigh surpass creativeInnovative outside-the-lines thinking .

. Components to have at the top of your one-pager.

Here are the aspects you’ll desire at the top of your one-sheet.

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Company name and logo design: Kind of a no-brainer here? You wish to let the reader understand who the material is from. Be conscious of the reality you have actually restricted area– it is one sheet.

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Pain points: Call out what your target market experiences or requires aid with. Be as particular as possible. Keep in mind: you can’t be whatever to everyone. Test this component of the one-sheeter consistently up until you discover the very best entertainer. In essence, your discomfort point i s your heading for your one-sheeter. It has to get attention.

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For example, rather of stating something like “ The Bay Area ’ s Number One HVAC Company ”– dull, dull– it could be “ Had Enough of Your Outdated Furnace GivingYou the Cold Shoulder during the night? ”

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“The bottom line is, you ’ re hoping the reader is nodding her head “ yes ” when checking out the discomfort point( s) of your one-sheet.

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Solution: This is the essential point of the one-sheeter. It’s where you provide your reader what they desire more than “anything, which’s HOPE– hope that you can resolve their issues. If you ’ re our HVAC good friend, then lay it out for the reader.

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For example:

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“ We ’ ve assisted Bay Area folks remain relaxing in the evening because 1948. They like our Five-Star Service and Better Business Bureau A+ score.Our trick is remaining highly advanced while still servicing every make and design ever made. Seriously! ”

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See the listed below mockup of a one-sheet. Your heading needs to be something a bit more engaging , however this will assist you to picture the info you’re attempting to communicate.

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 composing a marketing one-pager aspectsof leading

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One pager example adjusted from Extensio

Elements to consist of in the middle of your one-pager.

The middle of the one-sheet is where you can enter the specifics: the why and how of your organization.

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Features: List out a handful of your individual, business ’ s, or product/service ’ s functions. These are the bells and whistles that you give the table:

. 24/7 service. Advanced training and strategies. Free quotes. The new-and-improved variation. Free assessment. Certified in XYZ ability. Downloadable on all gadgets.

Benefits: Answer the concern” So what?” about your functions. Place” What this implies to you is( response)” after every function you note.

Insert a” what this indicates to you” advantage after every function you note in your one-sheet.

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For example, for “ accredited in XYZ ability, ” the advantage might be “ What this indicates to you is you ’ ll rest simple understanding our group has complete training and hands-on experience with your devices. We understand we ’ ll repair it and make it “excellent as brand-new. ”

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Other “advantages consist of:

. Conserve time. Conserve cash. Produces the very best outcomes offered, such as “ boost leads by 10x. ”.

The bottom line with advantages: How particularly will the functions make the possibility ’ s life much better? When producing any marketing material , you need to constantly put yourself in your readers’ shoes and read it with their” what’s in it for me “state of mind.

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The bottom line with advantages: How particularly will the functions make the possibility ’ s life much better?

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For this area of your business one-sheet, these finer points of advantages and functions will provide you a much better feel for what they are and how to utilize them.

. Aspects for the bottom of your one-pager.

This is where you influence and equip your reader to do something about it.

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Call to Action( CTA): What should the reader, after having been completely persuaded YOU are the response to their prayers, do next?

. “Start conserving today! ”. “ Contact me for a complimentary assessment ”. “ Learn more about XYX widget here ”.

There are several methods to include CTAs into your one-sheeter. This component, too, can and must be evaluated often. The CTA is most likely the most neglected aspect– however discuss a crucial one! We provide an thorough take a look at CTAs to reinforce your one-sheeter ’ s efficiency.

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Contact info: Include whatever about you or your business to make it simple for individuals to discover you. Include your physical address( if appropriate), social channels, e-mail address, telephone number– whatever you feel comfy sharing.

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* Optional add-on for the one-sheeter: Include a quick review or client evaluation . If area is at a genuine premium, just consist of a sentence or 2 of—that excellent review you ’ ve got lying around.

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The takeaway here is that your business one-sheet has to do with the consumer. You have a lot to desire and use to inform everything, however when it concerns your one-sheet, resiste the desire to make it everything about your business. Make it about how your business is the option and understands to your client’s issues.

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The one-sheeter has to do with the client. Withstand the desire to make it everything about you or your business. Rather, make it about how you are the option they require.

. Examples of fantastic one-sheeters.

Let ’ s take a look at some particular examples of business one-sheets for context and motivation. You’ll keep in mind there is no specific formula or design. And yes,some are more than one page. Some vital components are sometimes left out, depending upon the brand name. Naturally, huge brand names can get away with missing out on information due to the fact that they’re popular entities.

. 1. A/C one-sheeter.

This one is in fact 2 pages online. Burleson Plumbing &Heating does a terrific task of concentrating on a particular offering with this one-sheeter. It ’ s everything about their upkeep program and why it ’ s a great concept.

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 one-sheeter examples HVAC

. Social network expert &speaker one-sheeter.

This one is likewise 2 pages online. Jasmine Sandler has a lot to provide. She plainly details what she does and who she does itfor, together with supplying numerous contact points. Last, she constructs her reliability with previous press and speaker looks noted.

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 one-sheet examples digital marketing expert

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Image source

. Start-up incubator one-sheeter.

An excellent example of a tight one-sheeter that covers every necessary aspect and utilizes the area and graphics completely:

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 one sheeter examples start-up incubator

.Mercedes-Benz one-sheeter.

A widely known brand name that utilizes feelings and visualization. It ’ s all advantages, absolutely nothing about functions or discomfort points. Hey, it ’ s Mercedes-Benz. They put on ’ t need to do much selling.

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 one-sheeter examples mercedes benz

. Tech Agency one-sheeter.

Fantastic one-sheeter that makes use of area and graphics to catch whatever they do’in a single sheet. The heading is appealing and grabs your attention.

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tech firm one sheeter example

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Image source

. What a one-sheeter is NOT( normally). It ’ s not a spec sheet. Those are different files to be utilized even more down the funnel to support the decision-making procedure. A spec sheet or information sheet might be what your market refers to it as. In software application, a possibility may ask for an information sheet that consists of the basic things a marketing one-sheeter would. It ’ s not a business history, about us , or individual bio page. That info goes on a different websites. You definitely desire a short bit about who you are as a business or private . It’s not an overall information dump. You do not wish to overload the reader with extraneous details since TMI will trigger” reader overwhelm. “Stay short and to the point. You desire the reader to have sufficient info to take the next action, i.e., click the CTA button . It’s not a case research study. That’s a different, longer piece of material. The one-sheeter can point out a critical point or testimonial of a case research study and even provide a link to the case research study. Tools to produce your business’s one-sheeter.

Once you have the design template nailed for your one-sheeter, you ’ re prepared to go. Why not develop numerous one-sheeters for numerous audiences? Swap out the info to make them for all of your services and items. You might even use the exact same formatfor your business one-pager to yourprogram, item, or service one-pagers.

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Here are a couple of handy resources to kick-start your one-sheet library:

. Jennifer Beever, a Certified Marketing Consultant, uses some outstanding “ Do ’ s and Don ’ ts ” of marketing one-sheets here . Visme has numerous kinds of design templates, consisting of a item sell sheet . Xtensio expenses itself as “ the simplest method for groups to develop, handle and share stunning living files, ” consisting of one-pagers . Start on your business one-pager( s) now.

A compact yet helpful page (or more) that distills your company down into its core worth– what it offers, why it supplies it, and how it fixes or benefits discomfort points– is an effective piece of material that you can utilize time and time once again.Begin on your business one-sheet today andyou’ll be amazed at the number of times it is available in helpful– and the number of times it can be repurposed , too.

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