When thinking about science and education, names like Bill Nye and Neil DeGrasse Tyson come to mind. This is an example of personal branding in action. If you’re able to come first in mind about a topic, then you have the ability to influence a large number of people and achieve important goals.
However, personal branding is not about achieving a celebrity-like status. It’s about taking control of your online image to present yourself in a way that creates a positive impact. In the process of building a personal brand, you’ll get several benefits:
You’ll be able to stand out from other people competing in the same space
A carefully crafted personal brand can impact whether you get a job
Clients and customers will find it easier to trust you and learn more about you
You can leverage your personal brand to grow your business
In this post, we’ll focus on some practical steps you can take to create a personal brand online so that you can meet your personal and professional goals.
Setup your website and social media profiles
The first step that you can take is to help people find you online by creating a website and different social media profiles with your name. It’s important to do this as soon as you can because if you can get social media profiles with your name as part of the URL, you’ll be easy to find and remember.
Try to get a social media URL that includes your name
It’s important to create profiles on all the top social media networks. That includes Facebook, Twitter, LinkedIn, YouTube, and others. Also, it’s important to create your website with your name as the address; this is the place where you can brand yourself and control many design and content aspects that you can’t on social media.
Creating a website with your name will give your personal brand a boost
Building your website and getting on social media like YouTube are tasks that take a considerable amount of time. It’s also frustrating when you learn that the domain name or URL you want is taken. You’ll need a tool like Nameboy to help you make the entire process easier by identifying what names are available and getting suggestions for new ones.
Now, here’s a critical part of making your social media profiles and website: you must fill in as many details as possible about yourself. Too many people leave their headlines and about sections on social media blank. And it’s very common to see people’s ‘Experience’ and ‘Qualifications’ fields filled with half-heartedly written content.
When you’ve set up your website and profiles on social media and added as many details as possible, you’re ready to reach out. You’ll have platforms from which you can engage with others and build your online reputation. Let’s look at the next steps you need to take to shape your brand.
Start writing and posting
The content you create will shape and secure your online reputation. There are several different types of content that you need to create on a regular basis:
Images and text content for Facebook Twitter, LinkedIn, and other platforms
Email newsletters to your subscribers
Live videos on social media and through webinar tools
Here are a few things to remember when you’re making content:
Try offering a unique viewpoint on a subject or share a personal experience or story to impact your readers. It’s important not to churn or repeat content that’s already widely available
If you’re looking for content ideas, share news about the latest trends and industry updates. Always remember to add your own thoughts about these issues
It is critical to post content regularly. Creating a blog post once a week is good. But you’ll need to post social media content daily if not multiple times a day
Remember to respond to comments on blog posts and on your social media posts. Getting engagement is difficult and you should ignore comments at your peril. When writing comments, make it personalized and thorough response to what people say, instead of just a ‘Thank you’
Writing content is just part of personal branding. You also have to make real connections with other people in your professional sphere. Connecting with others is your next step.
Networking is another step in building your online reputation. Here are some ideas that you can use to connect with other people and get recognized:
Add relevant connections on LinkedIn, Facebook, and other places. Also, follow thought leaders on Twitter in your area of interest
Collaborate with bloggers and influencers who already have an audience by co-creating content with them
Attend webinars and virtual discussions taking place in your industry so that you become a familiar face with leaders and other professionals in your industry
Comment on posts made by thought leaders and relevant personalities on social media and on their blogs. Create insightful comments that relate to the post so that you contribute to the discussion
Connecting with people is an important part of building your online personal brand. It shows that you’re real which creates social proof and makes it possible for your audience to trust you faster.
Building your personal brand online is a matter of hard work. It’s also an extremely worthwhile activity since it will make it easier for you to achieve personal and professional goals. We looked at several practical steps that you can take to create an online brand presence. Apply them creatively to create more engagement, greater recognition online, and to become a trusted figure in people’s minds.