To honor its 100th anniversary, BAND-AID Brand is making a US$ 100k/££ 78k contribution to CARE and motivating customers to send out CARE Packages to support frontline heroes and caretakers worldwide for the next 100 days.
The very first BAND-AID Brand Adhesive Bandage was made in 1920, initially established by a Johnson &&Johnson staff member who was looking after his better half after a cooking accident. One a century later on, BAND-AID Brand Adhesive Bandages stay a staple in medication cabinets throughout the world as a symbolic icon for recovery.
The CARE organisation was likewise established to assist others when they sent out the very first CARE Packages at the end of World War II to provide food and other products to countless survivors overseas.
This tactical collaboration with BAND-AID Brand marks the very first time in its 75 years of operation that CARE has actually established a reaction stateside, extending its care, defense and convenience to frontline employees in the United States throughout the continuous COVID-19 pandemic.
” We are humbled and happy to utilize our tradition and resources to welcome more individuals to put care on the planet throughout a time when we require it most,” stated Dawn Hampton, Senior Director, Marketing and Sales, BAND-AID Brand, Johnson &&Johnson Consumer Inc.
” Being 100 is a historical minute for the BAND-AID brand name and our objective is to take this minute to motivate a brand-new generation by partnering with a leader in caregiving, CARE, to make a significant effect with those who are actively on the frontlines in the United States and all over the world.”
Custom BAND-AID Brand x CARE Packages are offered to donors at differing levels to straight benefit the frontline heroes across the country.
As part of ‘‘ 100 Days of Care’ and its anniversary ceremony, BAND-AID Brand exposed an online digital video highlighting BAND-AID Brand Adhesive Bandage’s function in customer’s lives for the previous century.
The brand name will likewise be partnering with SHE Media to host ‘‘ SK Conversations: Back to Care,’ the inaugural SheKnows virtual bespoke occasion on September 23 that will provide the virtual phase to a range of caretakers who will highlight the previous 100 years of care.
The post BAND-AID supports frontline heroes for its 100th anniversary appeared initially on World Branding Forum .