Advance Auto Parts teams up with Bruce Willis to bring back ‘Die Hard’

When DieHard batteries, among the most renowned brand names in vehicle history, arrived at the racks of Advance Auto Parts, Inc. just recently, the vehicle aftermarket parts seller guaranteed drivers a smash hit.

On Sunday, DieHard provided huge time. For the very first time, Advance Auto Parts combined DieHard the battery and ““ Die Hard ” the movie in a 2-minute movie in which Hollywood legend Bruce Willis repeats his function of Detective John McClane.

The area, which debuted throughout FOX’’ s “ America ’ s Game of the Week ” telecast of Green Bay vs. Tampa Bay, continues the stories of McClane and 2 other characters from the initial 1988 ““ Die Hard ” movie: bad guy Theo, repeated by Clarence Gilyard Jr, and limousine chauffeur Argyle, played by De’’ voreaux White.


“ I ’ ve never ever done any sort of industrial with the John McClane character, however Advance Auto Parts brought a concept to incorporate DieHard the battery into the ‘‘ Die Hard ’ story through a brief movie that ’ s genuine to McClane and both brand names,” ” stated Willis. “ Advance approached this like a movie –– the script is smart, the production extreme and the area is amusing. This is what ‘‘ Die Hard ’ fans anticipate. I believe they will dig the DieHard –‘– ‘ Die Hard”’mashup. ”


The brand-new movie starts with McClane and a dead cars and truck battery. Prior to he can make it to Advance Auto Parts, McClane crosses courses with old enemy Theo and his team. After a narrow escape and a possibility conference with limousine motorist Argyle, the action speeds up.

From bad man takedowns to a huge earth mover chase and, obviously, a huge surge, the movie combines the worlds of the action traditional ““ Die Hard ” and the battery, revealing audiences that McClane and DieHard are similarly trusted, effective and resilient.

““ I constantly have a great deal of enjoyable playing John McClane and I truly took pleasure in how Advance Auto Parts generated De’’ voreaux and Clarence from the initial movie,” ” Willis included. “ I provide Advance a great deal of credit for digging into the movie to skillfully place DieHard the battery and providing fans a brand-new, amusing story.””


Jason McDonell, Advance Auto Parts Executive Vice President and Chief Marketing Officer, stated there’’ s a natural tie-in in between DieHard batteries and John McClane.

““ The DieHard brand name is understood for its dependability, power and resilience –– qualities of John McClane in the ‘‘ Die Hard ’ movies, ” stated McDonell. “ The chance to bring the 2 together in a vibrant and innovative method to notify, captivate and mobilise vehicle drivers was tempting. Our technique to this job was to surpass items and rate points and concentrate on discovering an effective message and platform to separate the brand name. We’’ ll continue searching for those ‘‘ Yippee Ki Yay ’ minutes that are celebratory and unforgettable at the very same time.””


The movie belongs to Advance ’ s incorporated #DieHardIsBack marketing project that starts throughout October’’ s National Car Care Month. Following the movie’’ s nationwide launching, Advance will air 30- and 15-second variations of the area –– in both Spanish and english –– nationally and in essential regional markets.

The area will be integrated into the business’’ s social networks on Facebook and Instagram in the United States and Canada, along with digitally on YouTube in the United States to drive views of the full-length variation on Advance’’ s YouTube page. There likewise is a considerable in-store aspect to the project. The movie and project were produced by The Marketing Arm, a Dallas-based imaginative company partner for Advance Auto Parts.

““ Cold weather condition is coming. We understand drivers will start to experience battery failure. We desire them to understand that the only vehicle aftermarket shops where they can get the most dependable, effective and resilient battery –– DieHard –– are at Advance Auto Parts and Carquest shops,” ” McDonell stated.

The post Advance Auto Parts coordinate with Bruce Willis to revive ‘‘ Die Hard’ appeared initially on World Branding Forum .